Zenzone – Case Study
From idea to revenue: launching a U.S. essential oil brand from China to Amazon in 60 days
The Challenge
The founder of Zenzone, a wellness startup based in the U.S., had a vision: a minimalist, premium essential oil line that didn’t look like every other label on Amazon.
But they didn’t have:
- A reliable manufacturer
- Packaging or branding
- A website
- A marketing funnel
- Any experience in cross-border e-commerce
They needed someone to take the vision and deliver a full-stack DTC business — from China to the U.S., and into the hands of customers.
What I Delivered
✅ Product Sourcing & Fulfillment
- Identified and vetted GMP-certified manufacturers in China
- Led negotiations, QA sampling, and packaging development
- Coordinated end-to-end logistics from Shenzhen to U.S. 3PL
✅ Brand & Packaging Design
- Designed the Zenzone brand identity: modern, soft, and clean
- Oversaw packaging for retail & e-commerce compliance (FDA disclaimers, barcoding, etc.)
✅ Website & Store Setup
- Built and launched a Shopify store optimized for mobile, speed, and conversion
- Created all product listings, descriptions, and visual assets
✅ Amazon FBA Setup & Launch
- Registered brand under Amazon Brand Registry
- Optimized listings with keyword research, A+ content, and initial PPC
- First 500 units sold out in under 6 weeks
✅ Marketing & Sales Funnel
- Ran cold traffic Meta campaigns with a 3.1x ROAS average on best creatives
- Built automated email flows for abandoned cart, welcome, and post-purchase upsells
- Influencer outreach + UGC reviews for social proof
Results
| Metric | Result |
|---|---|
| Launch timeline | 60 days (idea → store live) |
| First 90-day revenue | $16,300 |
| ROAS (best campaign) | 3.1x |
| Amazon rating | 4.8 stars (121 reviews) |
| Repeat customer rate | 22% (within 3 months) |
Client Feedback
“Tayyab didn’t just launch a brand — he built us a real business. I gave him a product idea, and 60 days later, I was getting Stripe notifications in my sleep.”
— Zenzone Founder, U.S.
“Every part — the store, the packaging, the ads — felt like it was built by someone who understood both the customer and the business side.”
— Zenzone Founder
What I Brought to the Table
- Deep understanding of global sourcing + logistics
- Full-stack marketing & e-commerce execution
- Lean launch mindset — high output, zero noise
- Direct communication with suppliers, creatives, and 3PL teams