Al Karim Organics – Case Study
Building a full-stack organic product brand from scratch — sourcing, branding, scaling, and launching a 5,000+ affiliate ecosystem
The Challenge
Al Karim Organics started as a simple idea: bring pure, lab-tested honey and natural wellness products to customers looking for real quality — not supermarket sugar syrups.
But like most good ideas, it needed structure, execution, and scale.
There was:
- No product line yet
- No packaging or brand identity
- No Shopify store or marketing plan
- No budget for traditional distribution
I took it from raw concept to a functional, revenue-generating e-commerce brand with built-in community-driven scale.
What I Delivered
✅ Product Development & Sourcing
- Identified local certified organic farms & suppliers across Pakistan
- Oversaw lab testing, food certifications, and batch control
- Developed a 5-product SKU line with proper shelf life and documentation
✅ Brand & Packaging
- Created Al Karim’s premium black/gold identity with storytelling built around purity and trust
- Designed 250g gift-ready jars, custom boxes, and multilingual labeling
- Developed product naming + copy for each SKU (Acacia, Sidr, Eucalyptus, etc.)
✅ Website, Store & Fulfillment
- Built a Shopify store from scratch with conversion-focused design
- Created product photography, copy, and branded sections
- Integrated local and international payment gateways, SMS, and shipping systems
✅ Affiliate & Distribution Model
- Launched a zero-cost affiliate program to acquire users without paid ads
- Built a 5,000+ member MLM-style referral network using WhatsApp, Facebook groups, and training funnels
- Created a dashboard and unique codes for tracking and payout
✅ Marketing & Content
- Managed full-stack email, SMS, WhatsApp & Meta ad campaigns
- Generated consistent UGC from affiliates to build trust & credibility
- Launched SEO blog and honey-based recipe content to attract organic traffic
Results
| Metric | Result |
|---|---|
| Time to full launch | 75 days |
| Revenue in first 120 days | $38,000 |
| Affiliate community size | 5,400+ active members |
| Average order value | $14.80 |
| Repeat order rate (3 months) | 28% |
| ROAS on Meta campaigns | 2.7x |
| UGC collected (in first 60 days) | 90+ video reviews |
Client Feedback
“Tayyab didn’t just build a brand — he built a movement. From packaging to affiliate funnels, every detail was handled like a pro.”
— Co-Founder, Al Karim Organics
“We had zero e-commerce experience. Today, we’ve got thousands of customers and a loyal affiliate army — and that’s because Tayyab took full ownership and made it real.”
— Operations Manager, Al Karim Organics
What I Brought to the Table
- Full-stack launch strategy: Product → Platform → People → Performance
- Affiliate system design + onboarding funnels + payout systems
- Shopify store, branding, copy, and local market fit
- Multi-channel GTM with low CAC and high retention