{"id":91,"date":"2025-06-16T08:31:21","date_gmt":"2025-06-16T08:31:21","guid":{"rendered":"https:\/\/tayyababbas.online\/?page_id=91"},"modified":"2025-06-16T08:31:21","modified_gmt":"2025-06-16T08:31:21","slug":"case-study-zen-zone","status":"publish","type":"page","link":"https:\/\/tayyababbas.online\/?page_id=91","title":{"rendered":"Case Study Zen-zone"},"content":{"rendered":"\n

Zenzone \u2013 Case Study<\/h2>\n\n\n\n

From idea to revenue: launching a U.S. essential oil brand from China to Amazon in 60 days<\/strong><\/p>\n\n\n\n

\n\n\n\n

The Challenge<\/strong><\/h3>\n\n\n\n

The founder of Zenzone<\/strong>, a wellness startup based in the U.S., had a vision: a minimalist, premium essential oil line that didn\u2019t look like every other label on Amazon.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

But they didn\u2019t have:<\/p>\n\n\n\n

    \n
  • A reliable manufacturer<\/li>\n\n\n\n
  • Packaging or branding<\/li>\n\n\n\n
  • A website<\/li>\n\n\n\n
  • A marketing funnel<\/li>\n\n\n\n
  • Any experience in cross-border e-commerce<\/li>\n<\/ul>\n\n\n\n

    They needed someone to take the vision and deliver a full-stack DTC business<\/strong> \u2014 from China to the U.S., and into the hands of customers.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    \n\n\n\n

    What I Delivered<\/strong><\/h3>\n\n\n\n

    \u2705 Product Sourcing & Fulfillment<\/strong><\/p>\n\n\n\n

      \n
    • Identified and vetted GMP-certified manufacturers in China<\/li>\n\n\n\n
    • Led negotiations, QA sampling, and packaging development<\/li>\n\n\n\n
    • Coordinated end-to-end logistics from Shenzhen to U.S. 3PL<\/li>\n<\/ul>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      \u2705 Brand & Packaging Design<\/strong><\/p>\n\n\n\n

        \n
      • Designed the Zenzone brand identity<\/strong>: modern, soft, and clean<\/li>\n\n\n\n
      • Oversaw packaging for retail & e-commerce compliance (FDA disclaimers, barcoding, etc.)<\/li>\n<\/ul>\n\n\n\n

        \u2705 Website & Store Setup<\/strong><\/p>\n\n\n\n

          \n
        • Built and launched a Shopify store<\/strong> optimized for mobile, speed, and conversion<\/li>\n\n\n\n
        • Created all product listings, descriptions, and visual assets<\/strong><\/li>\n<\/ul>\n\n\n\n

          \u2705 Amazon FBA Setup & Launch<\/strong><\/p>\n\n\n\n

            \n
          • Registered brand under Amazon Brand Registry<\/li>\n\n\n\n
          • Optimized listings with keyword research, A+ content, and initial PPC<\/li>\n\n\n\n
          • First 500 units sold out in under 6 weeks<\/li>\n<\/ul>\n\n\n\n
            \"\"<\/figure>\n\n\n\n

            \u2705 Marketing & Sales Funnel<\/strong><\/p>\n\n\n\n

              \n
            • Ran cold traffic Meta campaigns with a 3.1x ROAS<\/strong> average on best creatives<\/li>\n\n\n\n
            • Built automated email flows for abandoned cart, welcome, and post-purchase upsells<\/li>\n\n\n\n
            • Influencer outreach + UGC reviews for social proof<\/li>\n<\/ul>\n\n\n\n
              \n\n\n\n

              Results<\/strong><\/h3>\n\n\n\n
              Metric<\/th>Result<\/th><\/tr><\/thead>
              Launch timeline<\/td>60 days (idea \u2192 store live)<\/td><\/tr>
              First 90-day revenue<\/td>$16,300<\/td><\/tr>
              ROAS (best campaign)<\/td>3.1x<\/td><\/tr>
              Amazon rating<\/td>4.8 stars (121 reviews)<\/td><\/tr>
              Repeat customer rate<\/td>22% (within 3 months)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
              \n\n\n\n

              Client Feedback<\/strong><\/h3>\n\n\n\n
              \n

              “Tayyab didn\u2019t just launch a brand \u2014 he built us a real business. I gave him a product idea, and 60 days later, I was getting Stripe notifications in my sleep.”
              \u2014 Zenzone Founder, U.S.<\/em><\/p>\n<\/blockquote>\n\n\n\n

              \n

              “Every part \u2014 the store, the packaging, the ads \u2014 felt like it was built by someone who understood both the customer and the business side.”
              \u2014 Zenzone Founder<\/em><\/p>\n<\/blockquote>\n\n\n\n

              \"\"<\/figure>\n\n\n\n
              \n\n\n\n

              What I Brought to the Table<\/strong><\/h3>\n\n\n\n
                \n
              • Deep understanding of global sourcing + logistics<\/strong><\/li>\n\n\n\n
              • Full-stack marketing & e-commerce execution<\/li>\n\n\n\n
              • Lean launch mindset \u2014 high output, zero noise<\/li>\n\n\n\n
              • Direct communication with suppliers, creatives, and 3PL teams<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

                Zenzone \u2013 Case Study From idea to revenue: launching a U.S. essential oil brand from China to Amazon in 60 days The Challenge The founder of Zenzone, a wellness startup based in the U.S., had a vision: a minimalist, premium essential oil line that didn\u2019t look like every other label on Amazon. But they didn\u2019t […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-91","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tayyababbas.online\/index.php?rest_route=\/wp\/v2\/pages\/91","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tayyababbas.online\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tayyababbas.online\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tayyababbas.online\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tayyababbas.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=91"}],"version-history":[{"count":1,"href":"https:\/\/tayyababbas.online\/index.php?rest_route=\/wp\/v2\/pages\/91\/revisions"}],"predecessor-version":[{"id":97,"href":"https:\/\/tayyababbas.online\/index.php?rest_route=\/wp\/v2\/pages\/91\/revisions\/97"}],"wp:attachment":[{"href":"https:\/\/tayyababbas.online\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=91"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}